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White gold vs Yellow gold: What’s right for you?

White and yellow gold have been compared for decades. Which one is more valuable? Is yellow gold “more gold” than white gold? There’s a lot to consider when choosing what is right for you, and we are here to help.

First, it is important to note that both yellow and white gold are mixed with other metals to create jewellery. In fact, white gold in not found in nature, so it is simply pure gold mixed with other metals to give it the white colour. Yellow gold, although found in nature in pure form, still needs to be mixed with other metals to make it stronger and more durable.

Based on this, both metals are equally “as gold” as the other. The only thing that would possibly make them “more gold” is the quantity of pure gold used to create it. This means the amount of pure gold compared to the amount of added metal, which determines the karat of the jewellery (not to be confused with ‘carat’ for diamonds). Therefore, a 18K white gold is just as valuable as 18K yellow gold.


Finding what’s right for you will really come down to personal preference. Both metals can be priced quite similarly, although white gold can be a slightly more expensive in some stores because of certain finishes.

Regarding the colours, both metals are beautiful and timeless colours. The tip we would give would be to try both on and see which one compliments your skin tone the most, and the rest of your jewellery collection. Although it is really all about what you think looks best on you and your skin, white gold compliments all skin tones as it is a neutral colour. Yellow gold is more of a warmer colour and will usually pop more on olive to dark skin tones.

Visit us in store in Glasgow and Aberdeen to discover our full range of yellow gold and white gold jewellery, plus much more. Or, you can view a selection of our jewellery online.